Our dream is to share amazing art photography with a wider audience and through this build a bridge for a new audience to be able to appreciate the art world as a whole – with all it has to offer. Our dream is to partake in a democratisation of the arts and give people the opportunity to interact with powerful works of art and see how this changes them – on their terms, in their homes.
For too long art photography has been a privilege of the few. It has become a symbol of social status and power, and interaction with this art form has been mostly limited to museum or gallery spaces. The paradox, of course, is that photography is everywhere, used and produced by everyone. However, the purchase of art photography has primarily been for collectors because it has required significant financial resources.
We believe that art photography was never meant to be restricted in this way.
We believe in the power of art – a power that can change the way we think, feel and interact with one another. It can change the way we look at ourselves, but more importantly it can change the way we look at each other and the world that surrounds us.
We hope you will join us in this new exploration of art photography!